eCircular at the Joint Forces for Sustainability Forum
On March 20th 2019, eCircular took part in the Joint Forces for the Sustainability Forum. The Forum aimed at involving academia, research organisations, public institutions and packaging industries to discuss about insights and solutions to improve circularity and sustainability of packaging.
The Conference offered a great opportunity to share knowledge and solutions on how to improve the sustainability of packaging. Among the outcomes of the Forum, digital based solutions are recognised among the main drivers to improve traceability and to strengthen both prevention and recycling. Still, cooperation along and among the value chains actors is a key to foster shared innovation. Finally improved communication is essential to engage the final consumers with a circular system.
The event was organized by Packbridge that is an international packaging cluster established in 2010 uniting all stakeholders in and around the entire packaging industry.