Feasibility Study Waste Prevention Consultancy

Case Study

Business model for waste prevention consultancy

The challenge

Waste prevention as the top priority of the waste hierarchy of the EU’s Waste Framework Directive could potentially lead to a significant reduction of raw material losses as well as cost savings. Nevertheless, practitioners have only recently started to look at waste prevention as a concept that can lead to increased competitiveness of the European industry and to more efficient consumption patterns. While the EU intends to reduce plastic waste by 2030 (European Commission 2018: A European Strategy for Plastics in a Circular Economy, Brussels), packaging waste is still increasing. To contribute to the EU Commission’s goal, it is essential to reduce packaging waste on all stages of the plastic value chain. This requires raising awareness among the actors, highlighting the financial and ecological benefits of reduction and pointing out the actor’s options for action to enable them to implement concrete measures.

We want to achieve

Defining a business model for a waste prevention consultancy, with a focus on plastic packaging. The project will assess the needs and requirements of potential costumers, the status quo of existing models, and the potential benefits and barrier of implementing the business model.


Wuppertal Institute, TU Delft